Boston, Mass. 

Creative Direction

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Victory Brothers / Creative Direction & Photography


My brothers, both Chief Petty Officers in the Navy, and I teamed up to bring a clean aesthetic to our troops. 

We called our pop-up shop Victory Brothers. It ran from July 4th until Veteran's Day, 2015, with the goal of sending 10% of profits to the USO. We cranked out a ton of product to fill out the site. It was a great way to try out white-label, on-time fulfillment, and how to run a limited time e-commerce store. And reliant heavily on the talents of Gulla Studio.

It was also a good excuse to connect with my brothers who have been serving our country for the last two decades. We don't talk much, and through this really got to bond like, well, brothers.






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