Boston, Mass. 

Creative Direction

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This Is Not Paper / Creative Direction
This 


We had the challenge of cutting through the clutter, and collateral, at HIMSS – the largest Health IT conference in the history of the world. “What,” we thought “would communicate the main thing that is burdening and bogging down health systems?” Why, paper. Still used all over the place. Hated by IT (I mean, c’mon, they’re digital first), hated by users (faxes are still rampant) and hated by the industry – leading to siloed data, burnout, runaway costs and Information overload.

We partnered with Genuine & Timbur to build a physical 24’ stack of paper and added a narrative that was motion tracked to the stack and told these four stories or how we can help through network data, client testimonials, and rad animation. But don’t take my word, take the word is this guy.

“This is the coolest thing I’ve seen at HIMSS”
Dr Ricky Bloomfield, Clinical and Informatics Lead, Apple



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